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The products everyone keeps coming back for. These customer favourites have earned their spot at the top thanks to their performance, versatility, and ability to make getting ready just a little more fun. If you're not sure where to start, start here.

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  • Seal Don’t Conceal Primer
    (9)
    5.0 (9)
    Seal Don’t Conceal Primer

    Oil-Free Hydrating Primer

    $39.00
  • Doubling Down Mascara
    (1)
    5.0 (1)
    Doubling Down Mascara

    Water-Resistant Lengthening Mascara

    $35.00
  • It’s Giving Perfect Skin Tint / Golden Honey
    (9)
    4.9 (9)
    It’s Giving Perfect Skin Tint
    Golden Honey

    Lightweight & Buildable Skin Tint

    $44.00
  • Change In Light Duo / Morning Light
    (5)
    4.8 (5)
    Change In Light Duo
    Morning Light

    Cream Blush & Glow Duo

    $49.00
  • As You Are Skin Perfector / Sand
    (5)
    5.0 (5)
    As You Are Skin Perfector
    Sand

    Full Coverage Concealer

    $35.00
  • Blend it Real Good Brush
    (2)
    5.0 (2)
    Blend it Real Good Brush

    Multi-Use Face Brush

    $35.00
  • Lid Lust Cream Eyeshadow / Terra Temptation
    (9)
    5.0 (9)
    Lid Lust Cream Eyeshadow
    Terra Temptation

    Luminous Cream Eyeshadow

    $22.00
  • Up to 31% off
    The Bare Minimum Kit
    The Bare Minimum Kit

    Everyday Three Piece Makeup Kit

    $68.00 $98.00
  • Change In Light Duo / Mid Day Glow
    (5)
    4.8 (5)
    Change In Light Duo
    Mid Day Glow

    Cream Blush & Glow Duo

    $49.00
  • As You Are Skin Perfector / Ivory
    (5)
    5.0 (5)
    As You Are Skin Perfector
    Ivory

    Full Coverage Concealer

    $35.00
  • It’s Giving Perfect Skin Tint / Porcelain Glow
    (9)
    4.9 (9)
    It’s Giving Perfect Skin Tint
    Porcelain Glow

    Lightweight & Buildable Skin Tint

    $44.00
  • Own Your Body Count Blush / Summer Fling
    (10)
    5.0 (10)
    Own Your Body Count Blush
    Summer Fling

    Multi-Use Cream Blush Stick

    $35.00
  • It’s Giving Perfect Skin Tint / Luminous Pearl
    (9)
    4.9 (9)
    It’s Giving Perfect Skin Tint
    Luminous Pearl

    Lightweight & Buildable Skin Tint

    $44.00
  • Lid Lust Cream Eyeshadow / Ash Me Out
    (9)
    5.0 (9)
    Lid Lust Cream Eyeshadow
    Ash Me Out

    Luminous Cream Eyeshadow

    $22.00